Apple, which launched its online video service in the United States 15 months ago, is about to take its first step into conquering the European market, Luxembourg's economy minister said.
"Apple is going to extend its electronic retail activities in Luxembourg by launching this coming spring its iTunes video platform for the sale of videos in Europe," Jeannot Krecke told AFP, confirming press reports.
According to Krecke, Apple bosses have been in discussion "for several months" with Luxembourg authorities on the implementation of the system.
"It will provide full-length television series in various European countries," he said, without providing any more details of the plan.
In 2005 Apple opened its iTunes Music Store in Luxembourg, the European platform for its online music sales. The group chose the tiny country as VAT is relatively low here for online services by European standards.
The highest rate in Luxembourg is 15 percent, as opposed to 19.5 percent in France, for example.
Luxembourg already hosts a string of world leaders in e-commerce for the same reason, with US giants such as Amazon and AOL among those that have set up their European operations here.
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